Use and Sharing of Your Information and Other Purposes: We rely on a lawful ground called "legitimate interest" to share your information with all marketing service providers including Experian, Sagacity Solutions and Mdeg Ltd which they use to profile you and others to help organizations better understand their customers and find others like them. They will also share your data with their customers for marketing, advertising targeting, measurement and identity resolution purposes. Marketing service providers create a profile of you by combining the information we share with information they receive from other sources. They analyze this to predict your likely behavioural traits, preferences and circumstances. Combining your data with information from other sources also helps marketing service providers to verify the accuracy of the data they hold about you and to ensure that it is up to date (known as "validation").

Data OD may combine, analyse and profile your information and share it with other companies to help trace you for the purposes of providing you with important information, returning assets to you, preventing fraud, debt recovery, debt collection, ID verification and for the assessment of credit risk, pricing and affordable payments. If you do not wish for your data to be used in this way by Data OD, please click here. For more information on how Data OD use your information, please see Data OD's Personal Data Privacy Notice.

Marketing service providers primarily share your information to help organizations find offers, products and services that are appropriate and likely to be of interest to their customers; and communicate them more effectively to their customers. To understand more, please click here.